The Pros & Cons of Press Release Distribution Services in 2025

One of the most common questions we hear from clients in 2025 is, “Should we use a press release distribution service?” Just like many PR tools, the answer depends on your goals, budget, and what you want to achieve with the announcement. Press release distribution service providers like PR Newswire, Business Wire, ACCESSWIRE, and newer platforms such as Monday Newswire have made it easy to spread your news across the web. But while they offer great benefits, they also come with limitations. Let’s explore the pros & cons of press release distribution services in 2025, and help you decide when it makes sense to use one. Pros 1. Wide Online Reach One of the biggest benefits of using a press release distribution service is how far your message can go. Services like PR Newswire or Monday Newswire can send your release to thousands of websites, media outlets, news aggregators, and even search engines like Google News and Yahoo. For example, a single press release can appear on 300–500 sites within hours, giving your brand huge visibility online. 2. Boosts SEO Most press releases include links to your website, being published on trusted news sites helps boost your Google ranking. This can improve your SEO and drive organic traffic to your site. Releases are also indexed by platforms like Yahoo News, Bing News and Google News, making it easier for people to find your company online. That’s why press release SEO is still a powerful digital marketing strategy in 2025. 3. Targeted Distribution Modern newswire platforms offer geo-targeting, industry targeting, and even language preferences. This means you can send your release to specific media lists — such as healthcare journalists, crypto publications, or regional business news sites. This helps you reach your ideal audience instead of just blasting your message to random outlets. 4. Brand Credibility Getting featured on Yahoo Finance, MarketWatch, or Benzinga gives your brand instant credibility. Even if it’s syndicated content, just being visible on top-tier domains boosts your trust level with both investors and customers. Cons of Press Release Distribution Services 1. High Costs One of the downsides is the price. Some major services charge $50–$1,200 for one press release, depending on the word count, region and whether you include images or videos. That’s why many businesses are now choosing more affordable options, like Monday Newswire, which gives you the same benefits at a lower cost.  2. Limited Media Engagement While your press release will be published across many sites, it rarely leads to earned media coverage — that is, real articles written by journalists. If your goal is to land interviews, features, or news stories, you’ll still need to do manual media pitching to reporters and editors. 3. Information Overload Newsrooms are flooded with thousands of press releases every day. Many go unnoticed. Unless your release has a strong headline, relevant angle, and is well-optimized, it may get lost in the crowd. That’s why smart distribution must be paired with strong content strategy and newsworthy messaging. 4. Too Much Competition Thousands of press releases are distributed every day. That makes it hard to stand out. Even with good content, your release may get lost in the crowd unless it’s truly newsworthy. This is why it’s important to combine distribution with other PR strategies, like media pitching and social media promotion. When Should You Use a Press Release Distribution Service? Here’s when it makes sense to use one in 2025: However, for deeper media attention, combine your press release with custom media outreach and personalized pitching to journalists. Final Thoughts Press release distribution services are still relevant and effective in 2025, especially for SEO, brand awareness and online credibility. But they should be part of a larger PR strategy — not the only tool in your kit. Use them smartly, write strong and newsworthy content and don’t forget to follow up with media contacts for greater exposure. Want to Distribute Your Press Release Today? Monday Newswire helps brands get featured on top sites like Yahoo Finance, Benzinga and many more — at affordable prices. We also offer white label press release distribution for agencies. Visit mondaynewswire.com to get started.