Getting your business noticed can sometimes feel like a daunting task.

Often, the hardest part is simply knowing where to begin, especially when many entrepreneurs struggle with what to include in their press releases.

But don’t let that uncertainty hold you back from sharing your story. Missing out on press releases means losing valuable chances for increased traffic and conversions.

Remember, every business has a unique story to tell about newsworthy things you’re already doing. The media and your customers need to hear about these moments.

This is how you can build your brand by sharing the stories that add value to your business.

To help you stand out and get noticed, here are 90 press release ideas that any business can use to get started.

1. Boost Brand Awareness

Building a strong brand presence requires a consistent and proactive strategy. These ideas will help elevate your company’s visibility and foster familiarity with your name and offerings.

• Product Launch: Announce a new product or service to inform your audience about what’s available and how it can benefit them.
• Partnership Announcement: Share news about collaborating with another company, highlighting how this partnership enhances your offerings.
• Event Promotion: Promote an upcoming event, webinar, or workshop that allows your audience to engage with your brand and learn more about your expertise.
• Milestone Celebration: Celebrate significant moments such as anniversaries or major achievements, reflecting on your company’s journey.
• Award Recognition: Announce any recent awards or accolades, showcasing your business’s credibility and accomplishments.
• Sponsorship Involvement: Share details about your sponsorship of an event or because that aligns with your brand values.
• Market Expansion: Announce your entry into a new market or region, demonstrating your company’s growth and strategic plans to reach a wider audience.
• Influencer Partnership: Reveal a collaboration with an influencer who resonates with your audience, bringing new attention to your brand.
• Rebranding Update: If you’re undergoing a rebranding, communicate the changes to keep your audience informed and engaged.
• Employee Initiative Highlight: Showcase a new initiative aimed at improving your workplace or team development, emphasizing your commitment to your staff.

2. Increase Sales or Demand

Everyone loves a great deal! By announcing promotions, new products, or special bundles, you can spark excitement among potential customers, motivating them to make purchases.

• Limited-Time Offer: Announce a special deal with a deadline to encourage customers to buy now rather than later.
• Product Bundle: Create a bundle deal that allows customers to purchase multiple products or services together for a discounted price.
• Flash Sale: Promote a quick, limited-time sale that urges customers to act quickly before the discounts expire.
• Holiday Promotion: Introduce a seasonal discount or package linked to an upcoming holiday, giving shoppers a reason to make a purchase.
• Referral Program: Launch a referral program that rewards customers for bringing in new clients, benefiting both the referrer and the new customer.
• Seasonal Discount: Offer discounts aligned with specific seasons or trends, capitalizing on what’s currently popular.
• Free Trial: Provide potential customers with a no-obligation opportunity to try your product or service before making a commitment.
• Upgrade Opportunity: Present existing customers with a chance to upgrade to a premium version at a special rate, making it a deal they won’t want to miss.
• Early Access: Grant your most loyal customers early access to new products or services, creating a buzz and a sense of exclusivity.
• Limited Edition Release: Announce a limited-edition product or service, motivating customers to act quickly before it’s gone for good.

3. Build Thought Leadership

These press releases position you as the expert you are, allowing you to share your insights and knowledge with the world.

• Research Report: Share the findings from original research or a survey conducted by your company, establishing yourself as a valuable source of insights.
• Industry Predictions: Offer your perspective on the future of the industry and highlight the trends to watch for in the coming year.
• White Paper Launch: Announce the release of a white paper that explores a key topic in your field in depth, demonstrating your comprehensive understanding.
• Keynote Speaker Announcement: Inform your audience that a leader from your team will deliver a keynote address at an event, showcasing your expertise.
• Case Study Publication: Share a case study that illustrates how your company tackled a specific challenge, providing real-life evidence of your capabilities.
• Panel Participation Highlight: Promote your participation in an industry panel, showcasing your role as a trusted voice in ongoing discussions.
• Thought Leadership Article Series: Initiate a series of articles or blog posts that reflect your views on significant industry topics.
• Podcast or Webinar Announcement: Announce your involvement in or the launch of a podcast or webinar where you discuss relevant issues and engage with your community.
• Trend Analysis Publication: Publish an analysis of emerging trends in your industry, demonstrating how your company remains at the forefront of innovation.
• Industry Award Announcement: Share news of winning an industry award that highlights your leadership and contributions, enhancing your credibility.

4. Attract Investors

Significant developments warrant attention. These press releases provide the information investors seek growth potential, strategic plans, and overall promise. It’s your opportunity to demonstrate why your company’s future is bright.

• Funding Round Announcement: Share the news of a successful funding round, detailing how you intend to utilize the new capital for growth.
• Acquisition News: Inform investors about your latest acquisition and how it aligns with your overarching strategy.
• Merger Announcement: Announce a merger and explain how it enhances your company’s position or opens up new opportunities.
• IPO Announcement: Share details about going public, including information about the initial public offering.
• Investor Day Invitation: Announce an upcoming investor day or earnings call, providing potential investors with insights into your company’s financials.
• Financial Results Disclosure: Share your latest quarterly or annual financial results, highlighting successes and offering explanations for the numbers.
• Expansion Plan Reveal: Announce a significant expansion, such as entering a new market or launching a new product line, to showcase your growth potential.
• Key Executive Hire: Highlight the addition of a high-profile executive or board member, demonstrating that you’re strengthening your leadership team.
• Secured Investment Update: If you’ve secured series funding, angel investment, or venture capital, use a press release to showcase your progress and potential.
• Dividend Announcement: Inform investors about any planned dividends, keeping them engaged and informed about their investment.

5. Improve Customer Trust and Loyalty

Building trust takes time, but these press releases can help expedite the process. By sharing stories and updates, you demonstrate your long-term commitment to customers, reinforcing your reliability and dedication.

• Customer Success Story: Share a compelling success story from a satisfied customer, illustrating how your product or service positively impacted their life.
• Testimonial Feature: Highlight a glowing review or testimonial from a prominent client to enhance your credibility and foster trust.
• CSR Announcement: Introduce a corporate social responsibility initiative that showcases your dedication to meaningful causes.
• Customer Service Recognition: Share any recent awards or accolades your company has received for exceptional customer service.
• Data Protection Update: Reassure your customers by announcing new data protection measures or updates to privacy policies.
• Crisis Management Report: Provide transparency by explaining how your company successfully navigated a recent challenge and the steps taken to resolve it.
• Product Enhancement Announcement: Announce improvements or updates to an existing product, demonstrating that you value customer feedback and are committed to making enhancements.
• Policy Change Notification: Keep customers informed by announcing any changes to company policies that may affect them, particularly if these changes enhance their experience.
• Product Recall Transparency: Be upfront about any product recalls, detailing what actions you are taking to address the issue and reinforcing trust through honesty.
• Community Engagement: Highlight your company’s involvement in community service or charitable efforts, showcasing your commitment beyond business interests.

6. Announce Innovations

Have something exciting on the horizon? Share the news with your audience! These press releases highlight new features, updates, or innovations, keeping your audience engaged and eager for what’s next.

• New Product Feature: Announce an exciting new feature that enhances your product, giving customers something to look forward to.
• Patent Filing: Share news about a recently filed or granted patent, showcasing your commitment to innovation.
• AI Integration: Inform your audience that you’re integrating artificial intelligence into your products or services, enhancing performance with cutting-edge technology.
• Prototype Launch: Reveal a new prototype, providing a sneak peek of what’s coming next in your product lineup.
• Research Breakthrough: Announce a significant breakthrough in research or development that advances your industry.
• Beta Test Opportunity: Invite your customers to participate in a beta test, allowing them to experience new features before anyone else.
• Tech Upgrade: Share details about major technical upgrades to your existing products, keeping your customers informed.
• New Software Release: Announce the launch of new software or an app update, emphasizing how it enhances the user experience.
• IoT Integration: Let your audience know you’re entering the Internet of Things (IoT) realm with new connected devices or systems.
• Sustainability Technology: Announce a new technology or process your company has developed to promote sustainability and minimize environmental impact.

7. Enhance Employer Branding

Your team deserves recognition! Showcasing what makes your company a great place to work can attract top talent and boost employee morale. These press releases provide insights into your company’s culture and achievements.

• Best Workplace Award: Announce any accolades you’ve received as a top workplace, demonstrating to potential hires why they should consider joining your team.
• Flexible Work Policy: Highlight how you’re enhancing work-life balance through flexible or remote options for your employees.
• Team-Building Event: Share details about a recent team-building activity or retreat, showcasing your commitment to fostering a positive work environment.
• Leadership Training: Discuss any leadership programs designed to help your employees enhance their skills and advance their careers.
• Mental Health Support: Explain how you’re prioritizing your team’s mental health with new programs or resources.
• Diversity and Inclusion Initiative: Announce a new program or policy focused on promoting diversity and inclusion within the workplace.
• Employee Spotlight: Feature an exceptional employee or team, recognizing their contributions and highlighting the individuals who make your company outstanding.
• Remote Work Success: Share how your company is thriving in a remote work environment, demonstrating your adaptability and productivity.
• Workplace Innovation: Discuss any innovative tools or office setups that are enhancing the work experience and making it more enjoyable for your team.
• Employee Satisfaction Survey: Share insights from your employee satisfaction survey, showcasing feedback on the workplace and your efforts to continuously improve their experience.

8. Promote Sustainability Efforts

Demonstrate your company’s values by highlighting initiatives and efforts that reflect your commitment to sustainability.

• Carbon Footprint Reduction: Share how your company is working to reduce its carbon footprint and explain why this initiative is important.
• Sustainable Supply Chain: Inform your audience about the improvements you’ve made in sustainability throughout your supply chain, making your processes more environmentally friendly.
• Eco-Friendly Product Launch: Introduce a new product that utilizes sustainable materials or production methods.
• Waste Reduction Initiative: Detail your strategies for minimizing waste in your operations or through products that generate less waste for customers.
• Energy Efficiency Upgrade: Discuss the energy-saving upgrades implemented in your facilities or processes to lower both your environmental impact and costs.
• Sustainable Partnership: Highlight a collaboration with an environmental organization or partner to work on sustainability projects together.
• Recycling Program: Launch or expand a recycling initiative, making it easier for customers or employees to recycle your products or materials.
• Green Office Certification: Announce the achievement of a green office or building certification.
• Sustainable Packaging: Share news about your transition to eco-friendly packaging for your products.
• Environmental Awareness Campaign: Engage your audience in an environmental campaign, encouraging them to take action alongside your company.

9. Address Crisis or Issue Management

When challenges arise, clear communication is essential. These press releases focus on addressing issues and providing solutions, helping maintain transparency and protect your reputation.

• Public Apology: Directly address any mistakes with an apology, explaining the steps being taken to rectify the situation.
• Issue Resolution: Update your audience on how a recent problem has been resolved, clearly outlining what happened and the solution.
• Product Recall: If a recall occurs, be transparent about the reasons behind it and provide guidance on how customers can seek assistance.
• Data Breach Response: Discuss the measures your company is implementing following a data breach to safeguard customer information in the future.
• Operational Delay: If there are delays, provide a straightforward explanation so customers know what to expect.
• Negative PR Response: Tackle any negative press or false claims by calmly clarifying your position and setting the record straight.
• New Safety Measures: Share updates on safety improvements made in response to a workplace incident or customer concern.
• Regulatory Compliance: Inform your audience about how you are adapting to new regulations and the importance of compliance.
• Leadership Change: If there’s a change in leadership during a challenging period, explain how the new team plans to manage the situation.
• Community Support During Crisis: Highlight how your company is assisting the community during a larger crisis, such as a natural disaster or pandemic.

Focus on Your Press Release Angle

Once you identify the perfect angle for your story, it’s essential to keep your press release concise and straightforward.

Remember, readers expect a press release to be brief, and they will only dedicate a limited amount of time to your story.

Aim to keep your press release to around 500 words to maintain clarity. Eliminate any unnecessary details that don’t add value to the narrative.

Focus on answering the who, what, when, where, why, and how of your story. Including a credible quote from your business owner can enhance your message and help readers understand its relevance

If none of these angles resonate with your small business, consider creating your own news. This could involve donating to a charity or innovating your product—just remember to write a press release about it!

If you find you have extra details that don’t fit within your current release, consider publishing another one later.

Keep in mind that a press release is not a one-time effort. Building and establishing consistent branding and messaging for small businesses takes ongoing commitment. For more insights on crafting press releases for different occasions, check out our comprehensive blog post on press release examples.

Lastly, here are some questions to help you uncover more creative angles and ideas for your press releases:

– Can I connect my company to current events and trending news stories?

– Can I provide a fresh perspective on an old news story?

– Do we have any compelling statistics or case studies to share?

– Are there any industry trends we can address?

– What problems are we solving that our competitors are not?